The name woowai is a variation of wu wei:
Wu Wei (chinese, literally “non-doing”) is an important concept of Taoism and means natural action, or in other words, action that does not involve struggle or excessive effort. Wu wei is the cultivation of a mental state in which our actions are quite effortlessly in alignment with the flow of life.
By following Wu Wei we aim to bring creativity and inspiration to the work place. We help to make more people independent.